Ways to sort brands today

Every way a brand can be sorted now, how full it is, and where it shows. Counts are of the 4,905 brands on the desk (All), and of the 1,247 F*ck Yes.

What they make: category › sub-category

Built from your word list on the desk, the brands' own words, and their catalogues. Anything marked Proposal is new wording for you to keep, cut or rename.

Ways people shop that we don't have yet

All proposals. Cut what isn't us.