Mock · design only · nothing on this page saves or changes any brand
Brand Desk · design mock · 2 Oct 2026
Flag brands into stories while you rate
The overall: the same Edits you already use on the maps and in Media Diet can hold brands too. While you rate, one tap puts a brand into a gift guide or a story you've named. Separately, research fills in plain facts (who founded it, where, certifications), so later you can ask "clean home, founded by women, in the US" and get your yeses and misses side by side, ready to become a story. The facts aren't there yet: founder is recorded for only 12 of 3,230 brands, and none of the verdicts on the desk are yours yet.
Real brands and real counts, copied from the brand list this morning. Buttons respond so you can feel it; nothing is kept.
1 · While you rate
One tap: “Add to an edit”
Next to the verdict buttons. It opens your list of edits, grouped into gift guides and stories. You name every one; there's no free typing on the brand itself, only ticking edits you've already made. Each edit is either hand-picked (only what you tick) or a rule (e.g. everything clean home + B Corp), which is how the place edits on the maps work today.
2 · Facts you can filter by
Filled by research, not by you
These are facts with a source, not opinions. Research fills them and shows where each came from; your verdict and notes stay yours. Founder is recorded only as the brand or the press states it, never guessed from a name.
Why “clean home × female-founded × US” comes back nearly empty today: there's no clean-home category yet (the nearest is 10 brands tagged cleaning or household), and founder gender is recorded for only 12 brands in the whole list. That's research work for the brands, not more rating for you.
3 · Story builder
Pick the facts, see your yeses and misses
Choose a few facts. The result splits into the brands you said yes to, the ones you passed on, and, kept apart, the ones research proposed that you haven't looked at yet. Then save it as an edit you name. These are live filters over the real list.
Your yeses
Your misses
Proposed by research, waiting on you
Keep it as a rule (new brands that fit join on their own) or freeze today's list as hand-picks.
4 · Where it all lives
One brand, one home. Everything else points to it
The same “one home, many paths” idea from 22 Sep. The brand is kept once on the desk. Your verdict, your notes and your flags sit on that one record, kept apart from what research proposed. A gift guide or a story doesn't copy the brand; it points to it, so a fix in one place shows everywhere.
2,311
verdicts set by research runs
0
of those approved by you
17
waiting on you now
Counted this morning with the desk's own “Set by a run, never approved” filter. Your notes said 2,114; more brands have been researched since.
The one record · Hold On Bags
Your verdictEmpty until you press it. Shows your name and the date. Nothing else can fill it.
Research's proposalF*ck Yes · proposed by research shown beside yours in a dashed outline until you approve or change it.
Your notesYour words, on the brand. Never turned into facts.
Your flagsThe edits you ticked: which gift guides and stories it's in.
FactsCategory, country, certifications, ownership, founder as stated, each with its source and date.
Paths that point home
Gift guide › [name you give it]→ points home
Story › “10 brands in America founded by women in the clean home space”→ points home
Brand Library (public)→ points home
Map edits · Media Diet mixes: same engine, already live→ same pattern
Design mock · 2 Oct 2026 · real brands, copied this morning · nothing on this page writes anything
