Style
F*ck Yes
Brand · Technical apparel · Japan
And Wander
Technical clothing that doesn't look like technical clothing.
Mock · temp photos · sample facts & figures for layout — verify before publish
Founded
2011
Based
Tokyo, JP
Owned by
Founder-led · independent
Sold in
18
Price band
$$$ · premium
Made in
Japan
"Sold in" = countries with stockists · figures are illustrative placeholders.
The CANAVA verdict
F*ck YesAligned · new-world
Sourcing
Japanese technical mills; recycled and bluesign®-approved fabrics across the core line.
Ethics & Labour
Made in Japan; transparent, domestic manufacturing base.
Built / Materials
Engineered to last and be repaired — durability as the anti-waste stance.
Zero Waste
Longevity over volume; take-back / repair pilot in home market.
Community
Trail-running events and a maker culture around the brand.
Regeneration
To assess
Land & Culture
To assess
The story
Two designers who wanted the mountain and the city to wear the same clothes.
Narrative in your voice goes here — the founding, the tension it resolves, why it's a F*ck Yes. Facts on file; the point of view is yours. (Two-to-three paragraphs, room to breathe.)
A story image sits mid-narrative — the page breathes between text blocks.
Where to find it
and-wander.com — flagship
Dover Street Market
SSENSE
END.
Nordstrom
Haven
Own store first, then curated stockists. Stockist list is placeholder — real list pulled from the brand record.
Who owns it
Independent. Founder-led since day one.
Ownership picture in one honest paragraph — independent vs. group-owned, any outside investment, why it matters to how they operate. Flagged clearly when a brand is under a larger house.
Impact — the numbers
72%
Core line in recycled or bluesign® fabric
100%
Cut & sewn in Japan
10yr+
Designed garment lifespan
Repair
In-house program, home market
bluesign® partnerRecycled contentMade in Japan
Numbers are the calculating layer — each one evidence-backed, no adjectives. Placeholder figures shown.
Materials
Recycled nylonRipstop shells spun from recycled fiber; the everyday backbone of the line.
Gore-TexWaterproof-breathable membrane on the weather pieces.
Merino blendsTemperature-regulating base layers, odor-resistant, long-wearing.
DyneemaUltralight high-tensile fiber on the packs and technical shells.
Materials only surface when they apply — a brand with nothing to say here simply hides this block.
Commons — what others say