CANAVA · Mock · Brand content funnel + social kit

One brand, top to bottom — and out into the feed

The page is the middle. This is the top (how it's found), the bottom (what you do with it), and the social kit that lets the whole thing travel — dynamic, clickable, and unmistakably ours.
Mock · temp photos · sample copy — verify before publish
The funnel
Every layer points to the next, and every layer is shareable on its own.
Top · discover

The hook

A tile in a grid, a story in the feed, a friend's shared card. Enough to make you tap — a verdict and a face, never a hard sell.

Tile #1/#3/#4IG storyShared card
Middle · read

The whole page

Glance, verdict, values, story, where-sold, ownership, impact, materials. The considered case — calculating and narrative together.

Hero page
Bottom · act

Keep it, use it, pass it

Save it to a Library, shop it, follow the curator, or share a made-for-you card back out to the top of someone else's funnel.

Save to LibraryShopShare cardFollow
Top of funnel · the story unit
Full-bleed, one verdict, a face — the hook that earns the tap. Clickable straight to the page.
CCANAVA · Style
F*ck Yes
And Wander
Technical clothing that doesn't look like technical clothing.
Aligned · Made in Japan
Read the brand ↑
IG Story — 9:16 · full-bleed, link to page
CCANAVA
Why it's a F*ck Yes
"The mountain and the city, same clothes."
72% recycled · made in Japan · repairable
See the values ↑
IG Story — the "why" beat · pulls the verdict line + impact
The clickable carousel · swipe = the funnel
Four slides that walk the exact page arc — cover, values, the number, the CTA. Swipeable in-feed, each frame its own asset.
01 / 04
CANAVA · Style · Japan
F*ck Yes
And Wander
Swipe →
02 / 04
The values
Where it stands
Sourcing
Ethics
Materials
Zero waste
Community
Swipe →
03 / 04
The impact
72%
of the core line in recycled or bluesign® fabric — and 100% cut & sewn in Japan.
Swipe →
04 / 04
Where to find it
Read the full brand
canava.co →
Bottom of funnel · the made-for-you share cards
What a reader (or the curator) passes on — a stat, a verdict, a line. Each one drops someone new at the top of the funnel.
CANAVA · saved by the curator
F*ck Yes
And Wander
Technical clothing that doesn't look like it.
The number
72%
recycled or bluesign® fabric
And Wander · canava.co
The verdict
"Made in Japan, built to be repaired, and it still looks this good."
And Wander · F*ck Yes