brand standards

The two greens are not interchangeable. Sage #4D7D5E is the verdict green — affirmative, active, chosen — and it is the one that goes on borders, chips and buttons. Signal green #00C853 (added 31 Aug 2026) is the settled green: it says this is committed — a booked bed, a plan locked to a day, where you are tonight. It exists because sage, correct as a card border, disappears at the size of a dot in a dense chart. Use signal green only as a mark and never as a fill behind text.

Corrected 1 Sep 2026. This entry read “a position green: it says you are here and nothing else… never to mean approval”. That was too narrow, and the journey board proved it: the strip was drawing a booked stay in signal green and a locked plan in navy, as though they were different kinds of fact. They are the same fact — this is settled — and where you are sleeping is simply a commitment made earlier. Signal green now covers both. It is still not the verdict green: sage remains what you say when you have decided about something; signal green is what you say when it is booked. Where two settled things sit near each other, tell them apart by shape or weight, never by hue — the board uses a square for a locked plan and a round dot for the bed.

Each verdict is a solid fill with a labeled text color. Coral is light, so Hard No sets its text in navy — cream fails contrast on coral. Cream text carries the other three.

Corner language: slight ~5px radius on buttons, cards, chips and swatches — restrained, never fully rounded. Filter pills are the one exception (fully rounded). Thin 1px warm-taupe keylines; shadows only on intentional hover lift.

One set for reader pages: “Where to find” rows, Follow lines, share rows and the photo credit. One style throughout, the reader share row's: 48 grid, 5px corners, 1.45 line, navy #363657, round ends. Reused icons are copied from where they already lived; YouTube, Podcast, Newsletter and Camera were drawn for the set; globe, Instagram and Location were redrawn to match, and Substack uses the share row's line version, so every web icon shares one weight. The email-signature PNGs in canava-images/email/ stay as they are, for email only. Never shown: Facebook, TikTok, X. No icon yet: Pinterest, Threads (they don't show until one exists).

Built from the logo files CANAVA_LOGO_NVY.png (light) and CANAVA_LOGO_WHITE.png (dark), on cream #F4F1EC and navy #363657. Every file ends holding on the logo. Approved 1 Nov 2026. See them play live, with Replay, at logo-motion-test.html.