CANAVA
Channel Map

Where CANAVA shows up

Every touchpoint mapped. What it's for, what goes there, where we are now.
O
Owned
Channels you fully control. Your home base, your rules, your data.
canava.co
Active
The brand home. Editorial hub, about, philosophy, contact. Everything ladders back here.
Content
Long-form editorial, brand story, about, vertical landing pages, archive
Frequency
Updated with each editorial publish cycle
Metrics
Unique visitors, time on page, newsletter signups, referral sources
Status
Live. Needs editorial content activation and media diet refresh.
Dispatch Newsletter
Active
Weekly editorial dispatch. The curated heartbeat. Drives engagement and commerce.
Content
Curated editorial across all verticals — food, style, travel, culture, impact. Links back to canava.co and partner sites.
Frequency
Weekly
Metrics
Open rate, click rate, subscriber growth, link clicks by vertical
Status
Dispatch 006 in production. Workflow tool live at tools.canava.co/dispatch.html
tools.canava.co
Active
The operating system. Internal tools that also demonstrate what CANAVA builds.
Content
Tool ecosystem (Trawl, CIS, Outreach, Rhythm, etc.), Greenhouse one-sheet, greenhouse-notes
Frequency
Continuous development
Metrics
Usage frequency, tool adoption, data volume growth
Status
30+ tools live. Hub at tools.canava.co/hub.html
Email Lists
Planned
Segmented email beyond the dispatch. Event invites, partner updates, product launches.
Content
Event-specific outreach, product drops, partner announcements, Greenhouse updates
Frequency
As needed, event-driven
Metrics
List size by segment, conversion by campaign
Status
Not yet segmented beyond dispatch subscribers
P
Platform
Your content, their distribution. Audience lives here daily. Commerce converts here.
Instagram
Active
Visual editorial, community building, discovery. Primary social channel.
Content
Reels, carousels, stories. Food, style, travel, repair, source visits, maker profiles. Media diet segments.
Frequency
Daily stories, 3-5 posts/week target
Metrics
Engagement rate, reach, saves, shares, profile visits, link clicks
Status
Active but not yet in systematic publishing cadence
Rec League
Active
Curated recommendations. Taste-as-authority. Audience overlap is direct. Early mover advantage.
Content
Collections by vertical: food recs, travel spots, style picks, home finds, media diet. Each rec links outward (affiliate potential).
Frequency
Collections grow organically as you discover and capture
Metrics
Followers, collection saves, outbound link clicks
Status
Early. Profile live. Collections being populated. Platform still in Best New App phase — audience growing fast.
Substack
Planned
Long-form editorial, subscriber ownership, direct revenue potential.
Content
Deep editorial that doesn't fit canava.co format. Personal essays, industry analysis, Greenhouse thinking.
Frequency
Weekly or bi-weekly
Metrics
Subscribers, open rate, paid conversion
Status
Not yet launched. Dispatch could migrate here or run parallel.
YouTube
Aspirational
Mid-form video. Brand case studies, source visits, repair diaries, maker profiles. Huckberry model.
Content
20-40 min documentary-style. The Libi Project, Repair Culture, Brand Autopsy, The Source. Also shorts from IG content.
Frequency
Bi-weekly to monthly
Metrics
Watch time, subscribers, ad revenue, affiliate links
Status
Aspirational. Ties to Greenhouse Tier 2 documentary content.
TikTok
Planned
Short-form discovery. Reach new audiences. Cross-post from IG Reels.
Content
60-sec to 3-min clips. Recipe moments, repair reveals, source visits, hot takes on brand decisions.
Frequency
3-5x/week, cross-posted from IG
Metrics
Views, followers, engagement, profile visits
Status
Not yet active. Content production system needs to be in place first.
LinkedIn
Active
Professional credibility, industry positioning, strategic outreach visibility.
Content
Industry thinking, Greenhouse thesis, brand strategy insights, career narrative. Cross-post from editorial.
Frequency
2-3x/week
Metrics
Profile views, post engagement, connection requests, inbound from strategic targets
Status
Active but not systematized. High-value channel for Greenhouse and strategic positioning.
J
Partner
Shared distribution. Joint ventures, syndication, collaborations that amplify both sides.
Lucy / Production JV
Active
UK production partnership. Greenhouse format development. BBC/Channel 4 access. IP ownership structure.
Content
Co-developed show concepts, brand advisory for her film slate
Status
In conversation. She's in. Scoping JV terms and first project.
Brand Collaborations
Planned
Co-created content with aligned brands. Greenhouse pipeline feeds this directly.
Content
Brand stories, product features, co-branded editorial. CANAVA Studio work.
Status
Pipeline being built through CIS and outreach. Agency network is the accelerant.
Agency Network
Active
30 years of agency relationships. Distribution through existing trust, not cold outreach.
Content
CANAVA Studio branded content briefs, Greenhouse brand partner intros, speaking/consulting
Status
Network exists. Activation strategy needed — Hollywood list, strategic outreach pipeline.
Editorial Syndication
Aspirational
CANAVA editorial republished on partner platforms. Reach without production overhead.
Content
Adapted versions of canava.co editorial for partner publications and platforms
Status
Requires editorial volume first. Future play.
L
IRL
Physical presence. Where the Greenhouse literally happens. Events are content, content is community.
The Greenhouse (filmed)
Planned
The flagship. A real investment vehicle with a camera on it. IRL event that becomes content.
Content
The show itself. Founders pitch, cultivators advise, investments made. Filmed for distribution.
Status
Concept developed. One-sheet live. Lucy partnership in progress. Format in development.
Events & Gatherings
Active
Supper clubs, panels, workshops, source visits. Community building that generates content and connections.
Content
Event prep pages, research hub entries, debrief → outreach pipeline. Everything filmed/photographed for editorial.
Status
Active. Uzma event, Culinary Night, Spark of Hudson. Event prep tool working.
Speaking
Planned
Conference talks, panels, university lectures. Credibility + reach + content generation.
Content
Talks become editorial. RAISEfashion, industry conferences, university guest lectures.
Status
WME relationship (Jessica Thomas) can activate this. Pipeline needed.
E
Earned
Others talking about you. The hardest to control, the most valuable when it happens.
Press & Media
Aspirational
Coverage in aligned publications. NYT, FT, Dazed, Business of Fashion, Fast Company.
Content
Profiles, interviews, op-eds, quoted as expert source. Rachel Cernansky (NYT) is existing contact.
Status
Relationships exist. Story needs to be sharp enough to pitch. Greenhouse launch could be the hook.
Podcast Appearances
Planned
Guest spots on aligned podcasts. Long-form conversation, audience crossover.
Content
Brand strategy, Greenhouse thesis, fashion/sustainability intersection, founder story
Status
Not yet active. Need a target list of aligned podcasts.
Word of Mouth / Community
Active
The organic spread. People sharing because the work resonates, not because they were asked.
Content
Greenhouse one-sheet being shared (Lucy was in before the call). Tools being discovered. Rec League collections being followed.
Status
Already happening. The proof pattern: the existence of the thing is the argument.