Trawl

CAPTURE EVERYTHING · RICHER
or
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Title / Name auto-filled
Confirm the destination + a quick why, then Capture. Tap Full for the whole story.
Where this goes — its canonical home (pick one)
Trawl Log
Editorial / Story
Recipes
Resources
Brands
Research
Outreach
Places
Journey / Trips
Media Diet
Reading
Currently
Sales
Runway
Capture
Build
Trawl Log is the default catch-all — pick a destination to give the capture a real home. The cascade below adapts to your pick.
Vertical
Sub-category (tap to select — multi-pick)
Handles & links — Instagram · LinkedIn · Substack · website
Place attributes — from your sub-category
What kind of place — pick one, it opens its attributes
Restaurant
Cafe
Bar
Hotel
Shop
Studio
Gallery
Market
Museum
Spa / Wellness
Architecture
Beach
Hike
Park / Garden
Other
Restaurant → attributes
Cuisine multi — e.g. farm-to-table AND Mexican
Style multi — e.g. farm-to-table or fermentation
Register how fancy
$Hole-in-wall
$$Casual
$$$Elevated
$$$$Fine dining
Register ≠ alignment. Register = what kind / how fancy — an output need (readers want it before they go). Alignment (the RATING below) = do we love it. Two different controls.
Cafe → attributes
Specialty multi
Register how fancy
$Hole-in-wall
$$Casual
$$$Elevated
Bar → attributes
Focus multi
Cocktails
Natural wine
Mezcal / agave
Listening bar
Wine bar
Register how fancy
$Dive
$$Casual
$$$Elevated
$$$$Top-shelf
Hotel → attributes
Style multi
Boutique
Design
Resort
Guesthouse
Heritage
Register how fancy
$Budget
$$Mid
$$$Upscale
$$$$Luxury
Shop → focus multi
Fashion
Homeware
Books
Vintage
Concept
Ceramics
Studio → craft multi
Ceramics
Textiles
Furniture
Glass
Jewelry
Print
Visit multi
Workshops
Residency
By appointment
Shop on-site
Market → focus multi
Food
Flea
Farmers
Artisan
Museum → focus multi
Art
Design
History
Science
Spa / Wellness → focus multi
Bathhouse
Sauna
Treatments
Retreat
Register how fancy
$Budget
$$Mid
$$$Upscale
$$$$Luxury
Architecture → attributes an architectural visit
Type multi
Landmark
Residential
Religious
Civic / Public
Garden / Landscape
Adaptive reuse
Style multi
Brutalist
Modernist
Contemporary
Heritage
Vernacular
Activity → attributes beaches, hikes, the outdoors
Setting multi
Coastal
Forest
Mountain
Desert
Waterfall
Urban
Effort / access multi
Easy
Moderate
Challenging
Dog-friendly
Family-friendly
Free
Finance — from your sub-category
Finance → what kind pick one — Investor opens its avenues
Bank
Investor
Philanthropy
Investor → avenue pick one
VC
Family Office
PE
Angel
Hedge Fund
Sovereign Wealth
Corporate VC
Accelerator
Crowdfunding
Content Type
Video
Layout
Editorial
Photo
Campaign
Mechanism
Creator
Brand
Channel
Narrative
Strategy
Read Type
Article
Newsletter
Essay
Thread
Book
Report
Interview
Research
Concept Tags (cross-vertical — optional)
Build Tag
New Tool
New Feature
Bug Fix
Design / UX
Layout Parity
Render Layer
Schema / Data
Taxonomy
Editorial Tool
Infra / Deploy
Content Update
Refactor
Content Type
Idea
Feature
Quick Post
Social
Brand Review
Recipe
FF
Tool
Media
Dispatch
PR Pitch
Brand Pitch
Other Pitch
Status
Idea
Developing
In Work
In Review
Ready
Needs Audit
Audited
Published
On Hold
Killed
Priority
Phase
Idea
Phase 1
Phase 2
Phase 3
Cuisine
Japanese
Mediterranean
Middle Eastern
Nordic
Persian
Peruvian
Southern American
Thai
Vietnamese
Mexican
Indian
French
Italian
Korean
American
Category
Soup
Salad / Appetizer
Main Course
Side Dish
Condiment / Sauce
Baked Good
Dessert
Breakfast
Beverage
Preservation
Dietary
Vegetarian
Vegan
GF
Nut-Free
Soy-Free
Dairy-Free
FODMAP
Kosher
Halal
Resource Type
Person
Brand
Place
Service
Tool
Media
Product
Agency
Studio
Organization
Publication
Other
Category
AI
Food
Real Estate
Impact
Philanthropy
Beauty
Design
Architecture
Art
Events
Agents
Gate Keepers
Manufacture
Clubs
Community
Recruiter
Incubator
Photographers
Stylists
Music
Talent
Prod Services
Studios
Packaging
Signs
Media Prod
Stock Images
Fashion Stylists
Investment
Women
Youth
PR
Creative Agency
Digital
Consulting
Fashion
Media
Specialty multi
Represents multi — the disciplines they rep
Reach
Local
National
Global
Base city / where they're based
Alignment aligned with how the world can be
ALIGNED
ON THE BUBBLE
NOT YET
LEGACY THINKING
Category
Task
Appointment
Idea
Note
Contact
Due Date
City
NYC
LA
Everywhere
Week of
May 25
Jun 1
Jun 8
Jun 15
Jun 22
Jun 29
Expires optional — auto-drops after this date
Discount "40% off", "Up to 60%", "BOGO" — whatever the page says
Sale Title optional — short label
Ends optional — leave blank if ongoing
Pick
Contact Method
Email
Text
Call
In-Person
DM
Other
Relationship
Friend
Collaborator
Press
Brand Partner
Potential Client
Advisor
Industry
Resource
Other
Source
TheLi.st
CLO Circle
Saloon
WIE
Industry
Personal
Event
Referral
Type
Single brand
Retailer / multi-brand stockist
Verticals
Sub-categories
Brand types
Alignment
F*CK YES
YES BUT
NOT YET
NOT RATED
HARD NO
Rating (1-5)
Made in
Materials (raw only)
Certifications third-party, audited
Claims self-attested
Material modifiers organic / recycled / vintage
Ingredients food / beauty
Ownership demographic
Business structure
Memberships
Origin claims
Operational practices
Alignment reason
Geography (where it's from / set)
Person-forward proposal The real subject is the person behind it — the maker, artisan, or founder. Make them the headline, linked to the org.
Person behind it maker, artisan, or founder — becomes the headline entity

linked to the org/place you captured · joins the shared people layer
SOURCE auto-detected
DM
Email
IG
IRL
Life
LinkedIn
Rec League
Saloon
Substack
Summit
TheLi.st
TikTok
Web
WIE
X
YouTube
More details — note, location, photos, sparked by, flags, taxonomy
Note
Project
Location
GLOBAL
DIGITAL
NYC
LA
NY
UPSTATE
CA
MAINE
CANADA
JAPAN
TOKYO
LON
UK
ITALY
PARIS
CDMX
MEXICO
Photos
+
SPARKED BY (COMMUNITY)
+ Add new
ALSO SURFACES IN — optional cross-posts
→ CIS
→ DISPATCH
These are fan-out surfaces, not homes. Recipe, Research and Journey are now primary destinations above (no longer duplicated here).
RATING — how I feel
F*CK YES
YES BUT
NOT YET
HARD NO
TAXONOMY (multi-axis)
Role
Artisan
Brand
Creator
Designer
Editor
Founder
Maker
Mentor
Operator
Photographer
Producer
Scholar
Studio
Voice
Writer
Medium (optional)
Architecture
Ceramic
Fiber
Film
Food
Glass
Illustration
Leather
Metal
Music
Paint
Paper
Performance
Photography
Sculpture
Sound
Stone
Textile
Wood
Writing
Engagement role — how this shows up in our work
Audience Contact
Feature Subject
Production Vendor
Reference Resource
Spark Source
Free tags — residual; type to autocomplete
Anything that doesn't fit Role / Medium / Engagement. Surfaces here so we can promote patterns into the controlled axes later.