🔒 Walled platform — the link can't be fetched, so the screenshot is the source of truth. Got the brand's real site? Paste it too for a gold-standard record (resolved URL + screenshot).
What kind of place — pick one, it opens its attributes
Restaurant
Cafe
Bar
Hotel
Shop
Studio
Gallery
Market
Museum
Spa / Wellness
Architecture
Beach
Hike
Park / Garden
Other
Restaurant → attributes
Cuisine multi — e.g. farm-to-table AND Mexican
Style multi — e.g. farm-to-table or fermentation
Register how fancy
$Hole-in-wall
$$Casual
$$$Elevated
$$$$Fine dining
Register ≠ alignment. Register = what kind / how fancy — an output need (readers want it before they go). Alignment (the RATING below) = do we love it. Two different controls.
Cafe → attributes
Specialty multi
Register how fancy
$Hole-in-wall
$$Casual
$$$Elevated
Bar → attributes
Focus multi
Cocktails
Listening bar
Mezcal / agave
Natural wine
Wine bar
Register how fancy
$Dive
$$Casual
$$$Elevated
$$$$Top-shelf
Hotel → attributes
Style multi
Boutique
Design
Guesthouse
Heritage
Resort
Register how fancy
$Budget
$$Mid
$$$Upscale
$$$$Luxury
Shop → focus multi
Books
Ceramics
Concept
Fashion
Homeware
Vintage
Studio → craft multi
Ceramics
Furniture
Glass
Jewelry
Print
Textiles
Visit multi
By appointment
Residency
Shop on-site
Workshops
Gallery → focus multi
Contemporary
Crafts
Design
Photography
Market → focus multi
Artisan
Farmers
Flea
Food
Museum → focus multi
Art
Design
History
Science
Spa / Wellness → focus multi
Bathhouse
Retreat
Sauna
Treatments
Register how fancy
$Budget
$$Mid
$$$Upscale
$$$$Luxury
Architecture → attributes an architectural visit
Type multi
Adaptive reuse
Civic / Public
Garden / Landscape
Landmark
Religious
Residential
Style multi
Brutalist
Contemporary
Heritage
Modernist
Vernacular
Activity → attributes beaches, hikes, the outdoors
Setting multi
Coastal
Desert
Forest
Mountain
Urban
Waterfall
Effort / access multi
Easy
Moderate
Challenging
Dog-friendly
Family-friendly
Free
Finance — from your sub-category
Finance → what kind pick one — Investor opens its avenues
Bank
Investor
Philanthropy
Investor → avenue pick one
VC
Family Office
PE
Angel
Hedge Fund
Sovereign Wealth
Corporate VC
Accelerator
Crowdfunding
Content Type
Brand
Campaign
Channel
Creator
Editorial
Layout
Mechanism
Narrative
Photo
Strategy
Video
Read Type
Article
Book
Essay
Interview
Newsletter
Report
Research
Thread
Audience (multi-pick)
Category (multi-pick)
Recipe Type (multi-pick — includes Redeux)
Concept Tags (cross-vertical — optional)
Orbit — why hold (what they teach / value to reader — not reach)
Rec League — collection(s) (considering for a Rec League post — first pass, editable)
Build Tag
Bug Fix
Content Update
Design / UX
Editorial Tool
Infra / Deploy
Layout Parity
New Feature
New Tool
Refactor
Render Layer
Schema / Data
Taxonomy
Content Type
Brand Pitch
Brand Review
Dispatch
Feature
FF
Idea
Media
Other Pitch
PR Pitch
Quick Post
Recipe
Social
Tool
Status
Idea
Developing
In Work
In Review
Ready
Needs Audit
Audited
Published
On Hold
Killed
Priority
Phase
Idea
Phase 1
Phase 2
Phase 3
Cuisine
American
French
Indian
Italian
Japanese
Korean
Mediterranean
Mexican
Middle Eastern
Nordic
Persian
Peruvian
Southern American
Thai
Vietnamese
Category
Baked Good
Beverage
Breakfast
Condiment / Sauce
Dessert
Main Course
Preservation
Salad / Appetizer
Side Dish
Soup
Dietary
Dairy-Free
FODMAP
GF
Halal
Kosher
Nut-Free
Soy-Free
Vegan
Vegetarian
Resource Type
Person
Brand
Place
Service
Tool
Media
Product
Agency
Studio
Organization
Publication
Other
Category
Agents
AI
Architecture
Art
Beauty
Clubs
Community
Consulting
Creative Agency
Design
Digital
Events
Fashion
Fashion Stylists
Food
Gate Keepers
Impact
Incubator
Investment
Manufacture
Media
Media Prod
Music
Packaging
Philanthropy
Photographers
PR
Prod Services
Real Estate
Recruiter
Signs
Stock Images
Studios
Stylists
Talent
Women
Youth
Specialty multi
Represents multi — the disciplines they rep
Reach
Local
National
Global
Base city / where they're based
Alignment aligned with how the world can be
ALIGNED
ON THE BUBBLE
NOT YET
LEGACY THINKING
Category
Appointment
Contact
Idea
Note
Task
Due Date
City
LA
NYC
Everywhere
Week of
May 25
Jun 1
Jun 8
Jun 15
Jun 22
Jun 29
Expires optional — auto-drops after this date
Discount "40% off", "Up to 60%", "BOGO" — whatever the page says
Sale Title optional — short label
Ends optional — leave blank if ongoing
Pick
Feature for "Good shit on sale"
Contact Method
Call
DM
Email
In-Person
Text
Other
Relationship
Advisor
Brand Partner
Collaborator
Friend
Industry
Potential Client
Press
Resource
Other
Source
CLO Circle
Event
Industry
Personal
Referral
Saloon
TheLi.st
WIE
Type
Single brand
Retailer / multi-brand stockist
Multi-line stockist — carries many brands across verticals. Pick every vertical it spans below; saved to Brands as a retailer type.
